PFD Group team members are passionate about our two main practice areas: helping entrepreneurs lead high growth companies and supporting the senior leadership of publicly traded companies.

Our team leverages our experience to bring a balance of best practices and practical insights to our clients. We are committed to engagements that have a lasting impact for our nation-wide client base.

Our team includes:

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Ethan Martin


Strategic Thinking, Execution Planning & Executive Coaching

Ethan Martin is Founder & President of PFD Group, Inc. and a  Scaling Up / Rockefeller Habits certified coach. Ethan has a passion serving high growth companies that focus on bettering their communities and the world, by helping these companies identify their strategic goals, build high performing teams, and execute their plan. He serves his clients by leveraging his expertise in corporate leadership, entrepreneurial start-ups and private equity senior roles, and by measuring his performance by his clients’ financial returns, internal team trust, and impact on their communities.

Ethan supports leadership teams to focus ON the business instead of IN the business, allowing CEOs the freedom to devote 80% of their time to what “gives” them energy and to spend more time with customers. Many of his projects include helping clients build the culture they have always wanted through an employee focused, high trust, transparent approach. Through client engagements and previous senior leadership roles, he has found a high correlation between clearly defined values and company performance.

Ethan and his team offer strategic planning and coaching with emphasis on:

●       People - matching the right people with clearly defined desired outcomes

●       Planning - setting strategic goals, metrics and alignment, and acquisition due diligence

●       Legacy - reinforcing the CEO's and investors' long term goals and giving back

●       Employee engagement - identifying individual growth plans and community involvement

●       Advisory boards - helping to design, select and support for sales growth and strategic guidance

Ethan has had a long history as an entrepreneur - he has experience in starting and selling multiple companies, and experience with private equity. Ethan has also had seven years of experience in Entrepreneurs Organization (EO). He was the co-chair of several regional EO learning events, including the 2014 EO Rocky Mountain Entrepreneurial Summit featuring Marcus Luttrell, and he served on the planning team for the record breaking EO 2015 Western Region Alchemy Conference. Ethan also has experience in the social sector, as he founder and CEO of the Aviation Community Foundation (ACF). ACF, with its partner organizations, is helping 1,000,000 underserved students create flight plans for life.

Ethan earned his MBA from the Tuck School of Business at Dartmouth College and was selected to be a host fellow for the Center for Private Equity and Entrepreneurship. He is a Phi Beta Kappa graduate from Carleton College where he received a B.A. in Economics.

Ethan lives in Boulder, Colorado with his wife and two sons. He is a Certified Flight Instructor, and he loves to fly airplanes, teach, and travel. Ethan spends all the time he can in the mountains - as he also loves hiking, camping, and skiing.



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John Wood

Senior Consultant

Strategic Planning, CEO Succession Planning, Mergers & Acquisitions

John served eighteen years as chief executive officer of several publicly traded companies and enjoys leveraging his experience to coach and mentor high growth companies and CEOs. He successfully managed international businesses involving complex emerging technologies and has been responsible for several turnarounds including, Peek Traffic Ltd., a troubled company with eighteen operations in ten different countries. John increased Peek’s cash flow from zero to $23 million in one year.

John has a strong operations background with demonstrated skill in internal as well as acquired growth. He currently serves as an independent director on several public boards. Previously, from 2003 – 2006, John was CEO of Analogic Corp. (NASDAQ:ALOG), a $400 million maker of medical imaging and airport security products. John is a veteran public speaker and writer. He served as company spokesman with high-profile print, television and radio exposure during investigations of the PanAm 103 and TWA 800 crashes. He has twice testified before U.S. Congress regarding improved airport security.

John holds a bachelor’s degree in electrical engineering from Louisiana Tech University. He was named the University’s outstanding engineering alumnus in 1996. He earned a master’s degree in electrical engineering at Massachusetts Institute of Technology. John is rated as an airline transport pilot and certified flight instructor. He has made several crossings over the North Atlantic in his plane and enjoys spending time with his wife and daughters.