The Importance of Direction

In our current economy, there are significant growth opportunities for companies with disciplined strategic planning and execution focus. In his latest book, Great by Choice, Jim Collins and his research team investigate hundreds of companies to discover the key factors for predicting which companies succeed in times of uncertainty versus those who at best fail to reach their full potential. Collins’ key belief is that although we are living in a time of great uncertainty and change, we are more in control than ever of our own destinies.