Core Values

Through our client engagements and previous senior leadership roles we have found a high correlation between clearly defined values and company performance.

At PFD Group, our core values are:

Grow to Give

We take on a growth and learning mindset so we are best equipped to help our clients ability to grow and scale their impact. We strive to have a servant leader mentality so that we are able to approach everything with humility and to best serve others.

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Create Client Value

We serve as the trusted guide for the CEO and their leadership team through finding better ways, providing exceptional service, anticipating needs, and seeing around the curves.

 
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Communicate Proactively

We lean in and have the conversation so that there are no surprises.

 
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Invest in Our Team and Community

We are better together. We mentor and serve each other, and we steward the lives around us.

 

Be the Confidant

We nurture a culture of confidentiality, trust, and vulnerability. When our clients reach out to us they share their greatest opportunities and challenges.

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We immediately connected over the importance of core values. Ethan showed us how core values can impact the success of our company and the overall well being of our employees.
— Carson Rowh, Co-owner of Hometrends LLC