If you’re looking to align your future with the present day, here are a few key steps to help you build your strong foundation. As the checklist for how you run your company, your core values should be front and center in all business strategy meetings. Internal and external feedback is a critical tool to help you drive growth, customer service and product development.
The Story Behind Our Company Name
Clearly, the entire team at PFD Group are avid fans of aviation and travel. So much so that we named our business after these in-flight displays. The PFD is a critical instrument for awareness. We provide similar awareness education for entrepreneurs and CEOs who want to better define where they are, where they are going, and where they are tracking on that course.
Is Your Corporate Culture Lacking Employee Engagement?
A recent Gallup survey found that employee engagement has hit a new low. Just one in three U.S. employees report feeling “actively engaged” at work, according to the survey, while nearly one in seven (14%) report feeling actively “disengaged.” (2022, Gallup.com)
Leadership teams who get together to strategize, socialize and communicate in person on a regular basis are the ones with the strongest employee engagement.
What Do You Want Your Legacy to Be?
Too often, I come across individuals who seemingly have it “all.” On the surface, they’ve built amazing businesses which serve as models for other executives. What is less obvious, however, is how much some leaders have completely ignored every other aspect of their life in their pursuit of business excellence. When building the framework around your legacy, a good wayfinding exercise is to consider what you’d like your obituary to read.
What Are Great Core Values?
The Importance of the Mentor/Mentee Relationship: A Two Way Street
Mentorship wears many faces. And it means different things to different executives. It isn’t always a task that always comes naturally for CEOs. But working with mentees can be good for business. As leaders run the risk of getting caught up in the day to day mechanics of managing their business, mentoring can help them define ideal leadership qualities which can re-emphasize those qualities for themselves.
Build a Daily Routine
In 2020, we wrote a blog post about a similar topic, the importance of creating space and routine every morning. For entrepreneurs, the daily tasks you set for yourself will help you reach your 1-Year Highly Achievable Goals (1HAGs) and help you make progress on their Big Hairy Audacious Goal (BHAG) as you scale your business.
Building a Mission-Driven Business
Although operating a mission-driven business may feel like a commitment to an idealistic “sentiment,” mission-driven companies have been proven to drive more business. According to a Gallup study, “a strong mission promotes brand differentiation, consumer passion, and brand engagement.”
Convert Plans Into Action
We know that these uncertain times have left many CEOs reassessing their plans and goals. Future planning, especially when dealing with an uncertain labor market and mixed signals about economic prosperity, can cause any CEO to ask, “are my goals still realistic?”
As always, creating and meeting your business goals starts with a solid plan. But planning isn’t enough. Your plan needs action steps to spur forward progress.
Is 2022 the Time to Grow Your Business?
If there’s one thing that’s been true about doing business this year, it’s that 2022 has been a time of great uncertainty. That uncertainty may make you cautious in doing business, especially if you're considering growing your company. If your customers are ready for–or even demanding–you provide more of your product or service, 2022 may just be the perfect time to initiate your growth plan.
Growth, however, shouldn’t also be left just to customer opinion. It should be something that is carefully and strategically introduced and managed in tandem with a team of A Players that can help take you to the next level.