Team
PFD Group team members are passionate about our helping entrepreneurs lead high growth companies.
Our team leverages our experience to bring a balance of best practices and practical insights to our clients. We are committed to engagements that have a lasting impact for our world-wide client base.
Our team includes:
Ethan Martin
Steward, CEO & Coach
Strategic Thinking, Execution Planning & Executive Coaching
Ethan Martin is Founder & President of PFD Group, Inc. and a Scaling Up/Rockefeller Habits certified coach, as well as a former 3HAG certified coach. Ethan has a passion for serving high growth companies that focus on bettering their communities and the world, by helping these companies identify their strategic goals, build high performing teams, and execute their plan. He serves his clients by leveraging his expertise in corporate leadership, entrepreneurial start-ups and private equity senior roles, and by measuring his performance by his clients’ financial returns, internal team trust, and impact on their communities.
Ethan supports leadership teams to focus ON the business instead of IN the business, allowing CEOs the freedom to devote 80% of their time to what “gives” them energy and to spend more time with customers. Many of his projects include helping clients build the culture they have always wanted through an employee focused, high trust, transparent approach. Through client engagements and previous senior leadership roles, he has found a high correlation between clearly defined values and company performance.
Ethan and his team offer strategic planning and coaching with emphasis on:
● People - matching the right people with clearly defined desired outcomes
● Planning - setting strategic goals, metrics and alignment, and acquisition due diligence
● Legacy - reinforcing the CEO's and investors' long term goals and giving back
● Employee engagement - identifying individual growth plans and community involvement
● Advisory boards - helping to design, select and support for sales growth and strategic guidance
Ethan has had a long history as an entrepreneur - he has experience in starting and selling multiple companies and experience with private equity. Ethan has also had seven years of experience in Entrepreneurs Organization (EO). He was the co-chair of several regional EO learning events, including the 2014 EO Rocky Mountain Entrepreneurial Summit featuring Marcus Luttrell, and he served on the planning team for the record breaking EO 2015 Western Region Alchemy Conference. Ethan also has experience in the social sector, as he is the founder and was on the Advisory Board of the Aviation Community Foundation (ACF).
Ethan earned his MBA from the Tuck School of Business at Dartmouth College and was selected to be a host fellow for the Center for Private Equity and Entrepreneurship. He is a Phi Beta Kappa graduate from Carleton College where he received a B.A. in Economics.
Ethan lives in Colorado with his wife and two sons. He is a Certified Flight Instructor, and he loves to fly airplanes, teach, and travel. Ethan spends all the time he can in the mountains - as he also loves hiking, camping, and skiing.
Tyler Jane (TJ) Jones
Operations manager & customer success
Tyler Jane is an expert at creating seamless processes and optimizing the overall "flow" of operations, both for PFD and our valued customers. Her unwavering focus lies in ensuring that every team member at PFD has the necessary resources to succeed and contribute to achieving our Big, Hairy, Audacious Goal (BHAG).
With a remarkable tenure of over 10 years in health insurance operations, TJ possesses a deep understanding of the criticality of fostering a business culture that prioritizes the well-being of its employees, both personally and professionally. She holds a fervent passion for cultivating an inclusive environment where working mothers and parents can thrive and succeed in their roles as both caregivers and employees.
Tyler Jane graduated from Colorado State University, where she acquired a degree in innovation management, complemented by a minor in Biomedical Sciences. In her downtime, she finds solace in her "backyard suburban homestead," surrounded by the joyful chaos of her two free-range kiddos and a lively flock of chickens. If you don't find her there, you can likely spot her hiking with her family, exploring the great outdoors, or experimenting with a delightful new bread recipe.
Tyler Jane's expertise in process optimization, her dedication to employee well-being, and her unrelenting commitment to fostering an inclusive work environment make her an invaluable asset to the PFD team.
Karissa Feese
Design & Special Projects
Karissa helps to create and design the tools we use with our clients. In addition to this, she ensures that our website, tools and materials are designed with our mission in mind.
Karissa is passionate about contributing to and creating a positive and fun work environment. She believes when employees have the freedom to solve problems creatively, more efficient and higher-quality results will be achieved.
Karissa graduated from Regis University in Denver, obtaining a degree in Marketing and Fine Arts, with a minor in Spanish. Raised on a ranch in Western Slope Colorado, Karissa has always loved the mountains and especially wildflower season. Karissa uses her Fine Arts degree to express her love for nature. Although raised in Colorado, Karissa loves to travel and experience other cultures.
IN MEMORIAM:
John Wood
Senior Consultant
Strategic Planning, CEO Succession Planning, Mergers & Acquisitions
John served eighteen years as chief executive officer of several publicly traded companies and enjoyed leveraging his experience to coach and mentor high growth companies and CEOs. He successfully managed international businesses involving complex emerging technologies and was responsible for several turnarounds including, Peek Traffic Ltd., a troubled company with eighteen operations in ten different countries. John increased Peek’s cash flow from zero to $23 million in one year.
John had a strong operations background with demonstrated skill in internal as well as acquired growth. From 2003 – 2006, John was CEO of Analogic Corp. (NASDAQ:ALOG), a $400 million maker of medical imaging and airport security products. He served as company spokesman with high-profile print, television and radio exposure during investigations of the PanAm 103 and TWA 800 crashes. He testified twice before U.S. Congress regarding improved airport security.
John graduated with a bachelor’s degree in electrical engineering from Louisiana Tech University. He was named the University’s outstanding engineering alumnus in 1996. He earned a master’s degree in electrical engineering at Massachusetts Institute of Technology. John was an airline transport pilot and certified flight instructor. He made several crossings over the North Atlantic in his plane and enjoyed spending time with his wife and daughters. John passed away in 2021, but will always be remembered as a compassionate mentor to those around him.