Scaling Up Through Crisis: A Courageous Decision to Grow 

When Steve, CEO of Warrior Solutions, reflects on his journey, he’s candid about where it began. “I started warriors for… all the wrong reasons… to get rich quick and not work any longer.” Years later, that mindset had evolved, but the pressure had compounded. Leading through one of the toughest periods in his industry, Steve faced a potential collapse of the business, major cash flow challenges, and the very real possibility of laying off more than half his team. At the same time, many of his competitors were going out of business as hiring slowed across the government contracting sector. Something had to change.
Instead of retreating, Steve made a counterintuitive decision: to invest in coaching during the crisis. “Everyone around me was telling me… cut now… don’t spend the money. But I knew doing things the same way was probably going to end up with the same results.” Through his work with Ethan Martin and Jonathan, Steve began to shift fundamentally in how he led. He implemented clear execution rhythms, aligned his team around critical priorities like Operation 43 and Summit 61, and leaned into what had always been a differentiator, building a strong culture and deeply understanding client culture to match the right people. “I own my time… and I have more of it,” he shared. “I’ve become a lot more trusting of our systems and processes… and that’s led to trust in our senior leaders.”
The results have been transformational. In less than a year, Warrior Solutions doubled revenue from roughly $450-500K per month to over $1M per month, while growing from under 30 employees to 78, all during a time when many competitors were shrinking or shutting down. The company added new high-quality clients and strengthened existing relationships by focusing on cultural alignment and long-term fit, not just placements. But for Steve, the deeper impact is personal: “I sleep seven, eight hours a night… I have less stress, less worry… I have more joy in my day.” Today, he’s not just building a successful company, he’s building a legacy. “My purpose is to serve my teammates… to nurture them… and watch them succeed in and out of the office.” What once was about personal success has become something far greater: a business that creates opportunity, strengthens families, and helps clients grow with the right people in place.

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