FOR EXPERIENCED COACHES
Scaling Up Coach Development
Every event we host is designed with intention, from the atmosphere we create to the way each session flows.
Becoming a certified Scaling Up coach is the beginning of the journey. The framework provides a powerful system for helping companies grow.
But over time, every coach discovers the same truth.
The greatest challenges founders face aren't always found on a One-Page Strategic Plan. They're found in difficult leadership conversations. Executive team dynamics. Founder transitions. Family businesses. Succession. Identity. Purpose. Legacy.
The longer you coach, the more you realize your greatest value isn't simply facilitating the framework. It's helping leaders navigate the complexities that surround it.
That's where our work begins.
LEARN FROM EXPERIENCE
For more than two decades, Ethan Martin has coached founders through seasons of rapid growth, acquisitions, succession planning, organizational transformation, and significant leadership transitions.
As a Certified Scaling Up Coach, entrepreneur, operator, and former private equity executive, he's experienced many of the challenges founders face firsthand.
That perspective has shaped an approach that complements, not replaces, the Scaling Up methodology. An approach that helps coaches move beyond implementation and become trusted advisors for every stage of a founder's journey.
Two Decades in the Room.
BEYOND FACILITATION
Scaling Up provides exceptional tools. Great coaching comes from knowing when, and how, to use them.
Together we'll explore topics such as:
BUILDING TRUSTED RELATIONSHIPS
Becoming the first call when leaders face difficult decisions.
Helping founders grow alongside their organizations.
DEEPENING EXECUTIVE COACHING
Navigating conflict, uncertainty, succession, and organizational change.
LEADING BETTER CONVERSATIONS
Helping founders think beyond quarterly results toward long-term leadership, family, culture, and legacy.
INTEGRATING STEWARDSHIP
Learning how to apply Scaling Up principles differently based on the unique needs of each founder and organization.
ADAPTING THE FRAMEWORK
Developing a business built on trust,
long-term partnerships, and exceptional client experiences.
GROWING YOUR COACHING PRACTICE
COACHING THE WHOLE LEADER
One of the biggest lessons Ethan has learned over two decades is this:
Businesses don't grow. People do.
Every business challenge is ultimately a leadership challenge. Every leadership challenge is ultimately a human challenge.
When coaches learn to see the whole leader, not just the business, they create conversations that change organizations.
Stewardship Scaling™ provides one lens for doing exactly that.
This Engagement Is Designed for Certified Scaling Up Coaches Who:
WHO THIS IS FOR
Want to deepen their executive coaching capabilities.
Value thoughtful challenge and continuous learning.
Believe leadership is about more than strategy and execution.
Are looking for guidance beyond the standard methodology.
Want to build long-term advisory relationships rather than transactional engagements.
Are committed to helping founders flourish, in business and in life.
WHAT WORKING TOGETHER LOOKS LIKE
Like our founder engagements, coach development is intentionally personalized.
Every coach comes with different experiences, strengths, industries, and aspirations. Some want help navigating more complex client situations. Others want to refine their coaching style. Some are building a coaching practice. Others are preparing to work with larger organizations or family businesses.
Rather than following a fixed curriculum, our work is shaped around your goals, your questions, and the clients you're serving today.
Because becoming a better coach isn't about memorizing more tools. It's about developing better judgment.
A COMMUNITY OF COACHES
One of the greatest gifts of coaching is learning alongside others who care deeply about helping founders thrive.
As this community grows, our vision is to create opportunities for coaches to learn from one another, share experiences, wrestle with difficult client situations, and continue developing together.
Because the best coaches never stop being students.
Let's Continue Growing Together
Whether you've recently become certified or have been coaching for years, every stage of your journey presents new opportunities to grow. We'd be honored to walk alongside you.