Your customer base is not only a source of current revenue, but it is the best source for referrals and growth opportunities.
Here are a few best practices to nurture this critical asset:
As a mission-driven CEO, your work isn’t just about profits or performance—it’s about purpose. The choices you make, the culture you foster, and the vision you create all have a profound ripple effect. At the heart of this impact lies two often-overlooked, yet essential elements: love and legacy.
I loved sailing at summer camps growing up. It was similar to flying and taught me many valuable life lessons. In sailing, being "in irons" refers to when a boat is pointed directly into the wind, causing it to lose momentum and become temporarily unsteerable. For mission-driven CEOs, this scenario serves as a powerful metaphor for periods in business where we feel stuck or stalled, especially in uncertain times. Just as a sailor must adjust their sails and angle to catch the wind again, leaders must continually re-evaluate strategies to align their leadership team to boldly move forward. Staying "in irons" is not just inefficient; it’s potentially hazardous, as it leaves us vulnerable to shifting conditions without the ability to steer effectively.
We are at the end of our second quarter, 50% through 2023. What a year it's been!
This is designed to share some critical insights and questions to help you grow as a leader and increase your impact as we move into the second half of the year.
We are excited to share our updated BHAG - We made our BHAG measurable, and it is a result of a significant takeaway from our global Scaling Up coaching work - people flourish when they have a good job. Everything begins with a good job, and the CEOs we partner with share our passion for creating jobs that allow their team to flourish.
