World Class Leadership

In Your Corner: Cultivating Leadership Growth with Others

The phrase “It’s lonely at the top” rings painfully true for some of us business leaders. If you are a CEO, you have likely experienced isolation that tends to come with the job. As a CEO, you are responsible for the livelihoods of the people in your entire organization, as well as their families, and your own family. That’s a lot of pressure. Further, if you are not careful, you also might be subject to an echo chamber of your senior leadership team only corroborating your ideas (rather than coming up with novel strategies to reach your goals) – leaving you to solely do the creative work. The point: as CEOs, we can become very isolated and stressed, very quickly. What we need is to develop a network of people around us – people who are in our corner – to confide in, garner creative ideas, invest in, and ultimately give us the confidence and clarity to make decisions in our business.

A good guide for developing such a network is the “Three Cs”: Coach, Cohort, and Community.

The first kind of key relationship in the network you cultivate should be a strategic coach. While we are a biased source with this recommendation, we have seen first-hand the transformation a coach can have on your organization. With professional sports, we would never expect our favorite teams to win games without a good coach. A great coach, like John Wooden, can propel teams to extraordinary success. Such is true with business professionals as professional athletes – a great business coach can act as a trusted guide to propel you to higher levels of success. They can be your confidant, helping to address your challenges by providing an impartial perspective. Further, coaches can bring a deep knowledge of proven tools and execution rhythms as well as reduce stress by helping you to cultivate simplicity in your business. 

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The second kind of key relationships that we recommend you cultivate is a cohort. For reference, a cohort is a group of people who share the same experiences to mentor one another. They are the people in your corner – who know your experiences (also CEOs), who have a similar mission to you, who will support you in your challenges, and who keep you in check to your moral obligations. They are the people who will share with you openly, so you can learn from them to reach your goals more quickly. In these cohorts, everyone is mutually invested in each other’s growth, and it is a place to gain wisdom and insight from your peers. Modern Psychology and Sociology backs the benefits of these sorts of relationships – terming them “strong ties” – nurturing ourselves and our ability as leaders.  Many CEOs participate in cohorts already, calling them mastermind groups.

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The third kind of key relationships that we recommend you cultivate is a community. In the context in which we are speaking, a community encapsulates the broader reach into the world that you have – the acquaintances in your network from all over. These connections, per a Sociological and Psychological framework, are termed “weak ties”, and they are valuable because they give you broad access to people and resources that can help you further your mission (and you can do the same for them as well). Essentially, these are the people in your rolodex. These are the people that will welcome you into their neighborhoods, partner with you with their organizations and associations, and create mutually beneficial relationships that allows your impact to have a far reach. These are the people to call upon to source talent, strike deals, and organize philanthropic efforts.  With a strong community, you will never have a shortage of people to call upon to solve problems and strategize a better shared future.

With a coach, a cohort, and a community, you will have both the strong personal connections that foster growth, and the access to broader networks (with people and resources) that make your impact possible.

2020 Was Brutal. We Can Undoubtedly Make 2021 Better.

Admiral James Stockdale -  U.S. Navy File Photo, Public domain, via Wikimedia Commons

Admiral James Stockdale -
U.S. Navy File Photo, Public domain, via Wikimedia Commons

As written in the Jim Collins' book Good to Great, The Stockdale Paradox refers to Admiral James Stockdale, who was a prisoner-of-war during the Vietnam war. Being highest-in command at the Hanoi Hilton POW camp, Stockdale held the responsibility of creating conditions to increase the survival rate of his men, while also enduring horrible torture and no certainty if he would make it out alive.

It was in these conditions that Stockdale created a very simple formula (the Paradox) to triumph in the most challenging and uncertain of circumstances: 

Acknowledge and confront in every way the brutal facts of your situation and hold onto the unwavering faith that you will prevail in the end.

 As business leaders, we know that 2020 has been tough. As we reflect on the end of this year, we are fully aware that this year has brought challenges unlike anything we have ever seen before. Before this year, we had never used the term “social distancing”, nor had Zoom ever been so popular. We have heard the words uncertainty and unprecedented more times than we could count.  We celebrated birthdays and holidays virtually, we did “drive by” graduation ceremonies, and we became used to working from home or in masks. We watched with bated breath as we saw the racial turmoil unfold, and our hearts sunk as we saw the economy suffer because we knew that meant the loss of jobs and livelihoods for people who really needed it. This year has been undoubtedly difficult, and we would have good reason to perseverate on the challenges this year has brought forth. If we were to take the advice of Admiral Stockdale, we should not only the brutal facts of 2020, but also go forth into 2021 with hopeful optimism that we will prevail through these circumstances.

In short, we ask you to persevere in your vision.

We know that this is no small ask. To succeed in this time doesn’t just take the spirit of perseverance, it takes a well-founded strategy and steadfast execution. Further, it takes seeing the vast opportunities in a market that only seems to have readily visible challenges. There is reason to hope, for a better 2021, and we will need to be able to set ourselves up well to be able to capitalize on some opportunities. After the last pandemic in 1919, the United States saw the roaring 20s, with abundant wealth and a prosperous economy. Experts suggest that 2021 will see a similar economic boom, even if it will take time to get there, with the economy getting worse before it gets better.

 

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So, what’s the secret to capitalizing on all of the opportunities that 2021 has to offer?

Creating a rock-solid annual plan with your senior leadership team.

The end of the year is this extraordinary time to be able to look towards a better future. The annual planning process is crucial to making that future a reality. This process becomes to really step back and look at the market in a meaningful way. Further, we can use this time to reengage with our customers to understand how their needs are changing and evolving. With our leadership teams, we should be asking great questions of each other, having productive and honest conversations - thoroughly hashing out our strategy. Through these conversations we can come to understand where the white space is for our businesses, and we can end up on a much better, simpler path that we can effectively execute. Our teams understand fully the brutal facts of 2020. It is our job to, with unwavering faith, create a strategy and execution plan that will allow us to prevail in 2021.

At PFD, we’ve been really blessed to have a fantastic methodology and effective virtual tools to be able to facilitate annual planning sessions. If you would like to know more about our process to scale businesses or book an annual planning session for you and your entire senior team, please fill out the form below.