Culture

The One Conversation Most Leadership Teams Have Never Had

One of the most transformational moments in scaling a company happens when a leadership team stops operating on assumptions and starts operating with clarity.

The Function Accountability Chart is far more than an org chart. It is a leadership alignment tool that defines who is accountable for each critical function of the business and, more importantly, the outcomes that define success in that role.

When senior leaders openly clarify ownership around people, strategy, execution, cash, customer experience, and operational excellence, confusion begins to disappear.

Silos break down. Trust increases because expectations are no longer hidden or implied. The leadership team gains the confidence to challenge, support, and collaborate at a higher level because everyone knows who owns what.

In healthy scaling organizations, leaders stop protecting territory and start building together as one team.

What gets in the way?

Lack of clarity.

Excuses instead of accountability.

And often, a misunderstanding of what actually creates value within each function of the business.

But here’s what I see in practice.

Most leadership teams have the right people. But when I ask what winning looks like in their seat this quarter, the room goes quiet.

Most leaders know what their team does. Fewer know the outcomes they are accountable for driving.

Without that clarity, the default becomes activity. People stay busy. Meetings happen. Projects move. But over time, capable leaders stop driving and start reacting.

Marketing blames sales. Sales blames operations. Leaders start protecting functions instead of building together as one team.

That’s what unclear ownership produces.

This is why the Function Accountability Chart matters so much. It creates clarity around ownership and outcomes.

How to build one

List every function on your leadership team. Sales, Marketing, Operations, Finance, HR, and any others specific to your business.

For each function, assign one name. Not a team. One person.

Then for each seat, answer two questions: What outcomes is this function responsible for driving? What metrics validate success?

Once it’s built, ask four questions:

  • Is there more than one person in this seat?

  • Is one person stretched across too many seats?

  • Are there empty seats nobody owns?

  • Would you enthusiastically rehire the person for that role?

That last question is the one most leaders avoid. It’s also the most important.

Because now the conversation is no longer about activity. It’s about whether the business can scale beyond the CEO.

Does every person on your leadership team know exactly what success looks like in their seat this quarter?

Or are people still operating on assumptions?

If you’re ready to build this with your team, I’d love to be in the room. The FAC is one of the first tools I use with every leadership team I work with. Reach out and let’s build it together.

Leveraging AI & Discernment

Meta announced this week that it is tracking every keystroke of its employees to train AI.

Most leadership conversations right now are about adoption. What tools to use? What to automate? How fast to move?

But the advantage has shifted.

It is no longer about access to information. It is about knowing what to do with it.

That is discernment.

What We Did About It

A few months ago at PFD, we had this conversation.

Not just which tools to use. But what outcomes we actually wanted AI to drive. How we wanted it to shape our culture. Where it could support us. And where people always come first.

Because in a world where AI gives everyone access to unlimited information, leadership is about knowing what to do with it.

The leaders navigating this moment well are not just adopting AI quickly.

They are being intentional about how it shapes their culture, decision-making, and the energy of their teams.

Where Working Genius Comes In

Every person on your team is wired differently. Wonder. Invention. Discernment. Galvanizing. Enablement. Tenacity.

AI does not change that. It amplifies it.

The best use of AI is not replacing people. It is freeing them to spend more time in their genius. Less administrative drag. More human energy directed toward work that creates momentum.

Used well, AI becomes a force multiplier.

Curious to learn more about Working Genius? More information here → The Working Genius Model

Three Questions Worth Your Time

Is AI reinforcing your culture or quietly reshaping it?

What work should AI accelerate, and what should stay deeply human?

Are your people spending more time in their Working Genius or less?

The companies that answer those questions well will not just move faster. They will build healthier, more energized teams while they do it.

Celebrating Core Values: Reinforcing Behaviors That Shape Your Culture

Last quarter, a senior leader at one of our clients faced a situation that didn't have an easy answer. Rather than defaulting to what was fast or convenient, he leaned into their values. He slowed down, asked better questions, and chose the harder, better path.

The result was an outcome that created real value for the company. But more importantly, it was one of those moments that remind you what your culture is actually made of.

One of the most important jobs a CEO has is stewarding their culture. And in my experience, the best way to do that is by finding the stories of when your people lived your core values and sharing them widely.

Core value awards are how you make that visible. The CEOs who do this consistently show their teams what "great" looks like.

Why Core Value Wins Matter

To be clear: you are not trying to change people's core values. You are identifying the behaviors that reflect your company's values, reinforcing them consistently, and attracting people who naturally live them.

If you do not actively recognize values in action, your culture will default to reinforcing whatever gets results in the short term, often at the expense of long-term alignment.

Core value wins make the invisible visible.

How to Identify Core Value Wins

Look for moments under pressure

Values show up most clearly when something is at stake.

  • A leader who chose integrity over speed.

  • A team member who prioritized people over profit.

  • A decision that reflected long-term stewardship over short-term gain.

These are the stories worth elevating.

Focus on behavior, not just outcomes

Results matter. Behavior is what scales culture.

Instead of highlighting that someone closed a major deal, highlight that they walked away from a misaligned opportunity to uphold your values.

Capture the story while it is fresh

Build the habit of asking what happened, what made it hard, and what value was demonstrated. This creates a steady pipeline of meaningful stories.

How to Reinforce and Scale These Wins

Make it a leadership discipline

Start every leadership meeting with core value wins. Each leader brings one or two examples, a clear connection to a value, and a brief story behind it. This builds alignment at the top.

Teach through stories

When sharing a core value win, describe the situation, the tension, and the decision that was made. The emotional detail is what sticks and gives your team something to model.

Make it visible across the organization

Do not let these stories stay in leadership meetings. Share them in all-hands meetings, internal updates, and quarterly off-sites in a company culture book. Repetition builds clarity.

Create meaningful recognition moments

Take your strongest stories and elevate them further with quarterly core value awards, annual recognition tied to specific values, and peer-nominated awards across teams. Every award should be tied to a real story and a clear behavior.

Final Takeaways

Culture is not what you say. It is what you consistently reinforce and reward. You are not trying to change people. You are building an environment where the right behaviors are recognized, celebrated, and repeated.

Reflection Questions

  1. What are one to two core value stories your entire company should hear right now?

  2. Are your values being taught through stories or just stated in words?

  3. What behaviors are you currently reinforcing, intentionally or unintentionally?

Done well, this practice aligns your team, accelerates execution, and ensures your organization scales in a way that reflects your values, not just your goals.